How Upshift's Marketing Team Enhanced Flexibility and Productivity with Asana


Before Asana - challenges

Before implementing Asana, Upshift’s marketing team faced communication and organization challenges.

As the company grew, so did the responsibilities of the marketing team.

Growing team without a centralized source for projects and tasks started to get out of control, resulting in

  • increased chaos
  • lack of structured sprints,
  • absence of task visibility for managers.

This led to frustration and reduced productivity.

The conclusion was obvious: these challenges created a disorganized work environment where both managers and employees struggled to track and prioritize tasks.

How those challenges impacted the business?
  • delays in task and project completion due to lack of task visibility and timeline tracking
  • reduced productivity caused by extended communication times and repeated attempts to clarify task statuses
  • disorganized work environment where both managers and employees struggled to track and prioritize tasks effectively

Why Asana

At this point, management decided to take action.

With revenue targets being exceeded and development progressing in many areas, the marketing team needed to adapt and improve their collaboration standards.

The decision to adopt Asana came from a need for a flexible tool that could adapt to the evolving needs of the marketing team.

Asana’s ability to create customizable projects and views was particularly appealing. The opportunity for better visibility and cross-departmental collaboration motivated the entire team to give it a shot and start the implementation process.

Why Asana

Upshift chose Asana for its flexibility, ease of use, and ability to provide visibility into team tasks and projects and improve productivity.


After Asana - transformation

One of the most important changes was the implementation of structured sprints. The team began organizing their work with better precision, which helped break down larger projects into manageable tasks.

This approach made it easier to set clear priorities and focus on completing specific objectives within each sprint.

It also facilitated regular check-ins and reviews, ensuring that any issues were promptly addressed and adjustments were made as needed.

Backlog management was another game-changer.

Previously, many great ideas and potential projects would get lost or forgotten.

With Asana, the team created a backlog of ideas and tasks that could be revisited and prioritized during planning sessions.

Additionally, Asana’s ability to integrate with other tools and platforms used by the team further streamlined their workflow. For example, integrating with Slack allowed for seamless communication, while connecting with Google Drive ensured that all necessary documents and files were easily accessible within Asana.

This integration reduced the time spent switching between different tools and searching for information, significantly boosting productivity.

The marketing team also experienced a boost in accountability and ownership. With clearly defined tasks and deadlines, team members were more motivated to complete their work on time. Asana’s transparency meant that everyone could see what others were working on, fostering a sense of responsibility and teamwork.

What metrics have changes after Asana implementation?
  • higher rate of tasks completed on time
  • faster and more effective team communication
  • managers have clearer oversight of project progress
  • improved ownership and accountability among team members
Short comment from Remote Sensei:

Upshift’s experience with Asana highlights how marketing teams can increase their productivity and control over operational aspects of their work.

By implementing structured sprints, improving task visibility, and streamlining communication, teams can achieve higher task completion rates and better project management.

...the story continues

Do you want to see how the full version of Asana will work for your role in the organization? During a 30-day trial period with an expert, you will see how Asana works for a CMO/CEO or regional leader.

Upshift is a marketplace platform that connects businesses with reliable, flexible workers for various frontline positions, such as food and beverage, hospitality, and warehouse roles.

It empowers individuals to work on their own terms, offering unprecedented flexibility in industries where such freedom was previously unattainable.

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